This course delves into the strategic planning required for successful marketing, including promotional planning processes, market segmentation, compliance standards, and the coordination of resources to enhance promotional activities. Enhance your ability to create impactful promotional campaigns for diverse offerings as we explore practical marketing approaches to showcase unique features and highlight the value proposition.
Our ready2manage titles focus on the specific skills required to manage operational functions. From strategic decision-making and performance optimisation to risk management and financial awareness, courses in this range target the evolving needs of aspiring to seasoned managers.
Understand the strategic foundation of marketing, including the Six Ps of Marketing (Product, Price, Place, Promotion, People, and Process). Learn to coordinate human and physical resources necessary for effectively planning, delivering, and measuring promotions. Develop skills to monitor and evaluate promotional activities, collect and analyse data, and assess the effectiveness of campaigns.
Topics include: Marketing Goods and Services: Successful Marketing Requires Strategic Planning - Promotional Planning Processes - Diversity in Team Decisions - Effective Communication and Collaboration - Strategic Foundation - Different Promotional Activities - Compliance and Organisational Standards - The Six Ps of Marketing - Prepare for Launch - Outsourcing - Phase 2: Coordinating Promotions - Coordinating Human and Physical Resources - Monitoring and Evaluation - Reflecting on Success - Understanding Market Segmentation - Enhancing Promotion Implementation - Review and Reporting - Collecting Data - Assessing Effectiveness - Harnessing Insights for Future Success - Sharing Feedback.
