This course focuses on skills to effectively engage and sell to customers, fostering positive impressions and ensuring customer satisfaction. Strategic sales techniques combine with a comprehensive understanding of your products and their applications to maximise the likelihood of a successful sale and a satisfied customer.
This course is from the ready2work Retail series, which is designed for both new and experienced retail professionals. The series offers practical skills crucial for success in the retail industry, such as customer service, sales techniques, inventory management, security, point-of-sale systems, etc., designed to help improve customer experiences, boost sales, and enhance operational efficiency.
Learn to convey a positive impression, observe customer behaviour, and utilise questioning and active listening to identify customer buying motives. Master the art of interpreting non-verbal cues and clarifying customer preferences to provide tailored product and service advice. Direct customers to specific merchandise that matches their needs, describe product use and safety, and promote relevant events. Address customer questions and objections by collaborating on suitable options and providing clear, policy-based solutions. Encourage purchase decisions with effective sales closure techniques, maintain customer contact, process sales orders, and farewell customers respectfully to maximise future sales outcomes.
Topics include: Sell to the Retail Customer: Effective Sales Approach - Conveying a Positive Impression - Observing Customer Behaviour - Utilizing Questioning and Active Listening - Identifying Customer Buying Motives - Interpreting Non-Verbal Cues - Clarifying Customer Preferences - Providing Product and Service Advice - Developing Product Knowledge - Communicating Features and Benefits - Directing Customers to Specific Merchandise - Matching Customer Needs - Describing Product Use and Safety - Promoting Relevant Events - Addressing Customer Questions and Objections - Collaborating on Suitable Options - Clarifying Information Needs - Explaining Product Details - Offering Policy-Based Solutions - Problem-Solving for Objections - Referring to Specialists - Identifying Upselling and Cross-Selling Opportunities - Advising Complementary Products - Facilitating Product and Service Sales - Encouraging Purchase Decisions - Effective Sales Closure - Maintaining Customer Contact - Processing Sales Orders - Farewelling Customers Respectfully - Ensuring Customer Satisfaction - Maximising Future Sales Outcomes.
