The activities in this pathway describe what financial promotions are and explore how the changing face of communication needs to be considered when promoting a financial product. Specifically, you will look at; the social media Dos and Don'ts, rules and regulations and how they fit in with the FCA's sourcebook and Principles for Business. Furthermore, you will see the penalties for non-compliance of these rules. The activities are suitable for individuals within firms who are involved with financial products and promotions.
This course is suitable for all audiences.
When you've completed all of the activities in this pathway, you should be able to: - Explain what a financial promotion is.
- Identify methods of communicating financial promotions, including the use of social media. - Describe the associated rules and regulations.
- Implement systems and controls and know what happens if these aren't adhered to.
